Our Brand

What is “rfum”？

Rfum Fragrance was founded in Jakarta in 2023 as an Innovative Aroma Studio dedicated to bringing Indonesian fragrance artistry to the world.

The brand’s name "rfum" is derived from “refumed,” symbolizing renewal through scent. Just as fragrance lingers and transforms with time, Rfum Fragrance embraces the evolving nature of identity, creativity, and connection. Each scent is an invitation to rediscover oneself—layer by layer, note by note.

Innovative Aroma Studio

The name Rfum Fragrance is derived from “refumed,” symbolizing renewal through scent. Just as fragrance lingers and transforms with time, Rfum Fragrance embraces the evolving nature of identity, creativity, and connection. Each scent is an invitation to rediscover oneself—layer by layer, note by note.

Rfum Fragrance is a perfume house redefining scent as a form of self-discovery. Blending nature, creativity, and emotion, it crafts olfactory experiences that transcend tradition.

Rooted in artistry and innovation, Rfum Fragrance selects rare, high-quality ingredients to create scents that are both expressive and wearable. Each fragrance is designed to evoke deep emotions, forging a deep connection between scent and soul.

Sustainable Harmony in Scent

Rfum Fragrance believes that true luxury lies in harmony—between humans and nature, tradition and innovation. Committed to sustainability, we source responsibly, favor biodegradable ingredients, and minimize waste in every step of our process.

Inspired by Indonesia’s rich botanical heritage, we craft fragrances that honor nature while embracing modern creativity. Our packaging is designed with recyclability in mind, ensuring beauty with a conscience.

Rfum Fragrance is also a commitment to mindful living—where every scent is a step toward a more sustainable, soulful future. Let nature inspire, and:

Hope you enjoy the journey—let it be refumed.