Product-driven

Product-Driven Innovation

At Rfum Fragrance, our creations are guided by real user preferences, not just expert noses. We don’t claim to define the perfect scent—instead, we explore fragrances that Indonesian consumers love but may not have discovered yet, with the vision of sharing them globally.

After extensive testing, we designed our bottles with a comfortable, easy-to-hold shape, making them effortless to use with one hand. Their compact, travel-friendly size ensures they fit seamlessly into daily life.

While we use 30ml glass bottles, natural variations in glass production, perfume evaporation, and the space taken by the spray nozzle can cause slight volume differences. Our tests confirm that most bottles hold 30ml or more, though a small percentage may contain around 29ml. To ensure full transparency and guarantee that customers never receive less than expected, we label our perfumes as 28ml, so you always get at least that amount.

We also bring fragrance beyond skin contact into spatial diffusion. Our wooden caps are crafted from sustainably sourced trees and feature naturally uniform pores, allowing them to absorb and gradually release perfume when sprayed—creating a gentle, lingering scent in your surroundings, as a natural, unexpectedly delightful way to experience fragrance.

Just FEED YOUR SPACE like this: